Senior Manager – Customer Measurement and Analytics

Location: Hybrid – 3 days a week at VHQ, Crawley
Hours: 37.5 per week, Monday to Friday
Contract Type: Permanent
Salary: Competitive
Closing Date: 24th October 2025

At Virgin Atlantic, we're more than just an airline—we're a brand that reimagines the way people experience travel. With a bold vision to become the most loved travel company, we thrive on challenging the status quo, pushing the boundaries of aviation, and celebrating individuality every step of the way.

Every interaction with our guests is a moment that matters—and we’re on a mission to make each one extraordinary. As Senior Manager, Customer Measurement & Analytics, you’ll lead our strategy for transforming data into insights that drive meaningful, real-time improvements across every step of the customer experience.

You’ll lead the design and execution of a measurement framework that spans both digital and physical journeys, bringing together analytics, Voice of the Customer (VoC), and experimentation to inform decisions and inspire action. Your role is vital in embedding a culture of insight-driven change—making sure we don’t just listen to our customers, but act swiftly and visibly on their feedback.

• Develop a unified measurement framework across digital and offline touchpoints—ensuring metrics are consistent, reliable, and actionable across the organisation.
• Own and optimise the business use of Adobe CJA, Adobe Target, and Medallia—driving adoption, enabling self-serve insights, and empowering teams to act on customer feedback and experimentation results.
• Lead Virgin Atlantic’s experimentation strategy—governing digital testing frameworks, tooling, and best practices that support high-quality A/B and multivariate testing at scale.
• Champion real-time VoC programmes that gather and combine customer feedback with behavioural analytics to generate clear, impactful insights. Work cross-functionally to ensure these insights inform strategy, prioritisation, and reduce service failtures
• Close the loop with customers—collaborate with frontline and customer care teams to respond meaningfully to feedback, track resolution effectiveness, and continuously improve satisfaction and trust.
• Act as our subject matter expert on journey analytics, VoC, and digital experimentation—maintaining cutting-edge tools and practices while staying on top of emerging trends and capabilities.
• Build and lead a high-performing team of analytics professionals—fostering a culture of curiosity, collaboration, and learning, while delivering measurable impact across the business.

• Considerable experience in customer insight, digital analytics, or customer experience—preferably in a fast-paced, customer-first environment.
• Deep expertise in digital analytics tools, with a strong preference for Adobe Experience Cloud (CJA, Target).
• Solid experience with Voice of the Customer methodologies and platforms (e.g. Medallia), and embedding them into broad customer journey strategies.
• Proven ability to translate complex data into actionable insights that influence customer satisfaction and loyalty.
• Excellent stakeholder management skills and the ability to drive collaboration across multiple teams and levels.
• Experience working within agile or cross-functional product environments is a plus.

Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.

To make your journey with us accessible and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, ([email protected]) feeling confident that we’ve got your individual considerations covered.

At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit. Want to learn more? Click here