Cookie Statement
How we use cookies
We use cookies on our website and mobile app for a variety of reasons which you can learn about below. The cookies we use do not store personally identifiable information nor can they harm your computer. We want our website to be informative, personal, and as user friendly as possible and cookies help us to achieve that goal.
By using our website and mobile app, you agree to the use of cookies and other technologies as set out in this policy. We appreciate some users may like more individual control over their visit to our website and can adjust their settings accordingly. You can read all about this in the section below “How to control and delete cookies”. If you do not agree to such use, please refrain from using the website.
A cookie is a small file and holds a certain amount of data, which our website can send to your browser. It may then be stored on your computer’s hard drive and can be accessed by our web server. This cookie data can then be retrieved and can allow us to customise our web pages and services accordingly. It’s important to clarify that cookies do not collect any personal data stored on your hard drive or computer.
To find out more about cookies, visit www.allaboutcookies.org.
Our website uses both persistent and session cookies:
- Persistent cookies are used to allow the website to recognise users when they return to the site and to remember certain information about their preferences. These cookies are cookies which stay on your computer permanently, until you “manually” delete them.
- Session cookies are used in order to allow customers to carry information across pages of the website, without having to re-enter such information. These cookies delete themselves automatically when you leave a website and go to another, or when you shut down your browser.
We have also developed relationships with carefully selected and monitored partners, to assist in the delivery of a high quality website. Some of these partners may also set cookies during your visit to support customisation of adverts that you may see elsewhere on the Internet, and/or in order to meet contractual obligations with us.
While these cookies do not store any personal details relating to you or your credit cards, please note we do not have access or control over the cookies and similar technologies that our partners use.
The table below explains how we and our selected third party web partners use cookies and why:
| Category: | Vendor: | Purpose: | Where Online: |
| Performance: | Google Analytics, Crazy Egg, Google Optimize, Google Tag Manager | To generate non-personally identifiable site analytics, with enhanced audience tracking; allowing us to understand how visitors are interacting with site processes. This information is used to evaluate visitors’ use of the website and help us to compile statistical reports on website activity in order to optimise the site to drive better performance. | All pages of our regional websites and mobile sites. |
| Targeting: | Google Affiliate Network | Some cookies are used by our Affiliate partners to track the referrals that they have generated and any sales resulting from these, for the sole purpose of compensating the Affiliates | In various places across the Virgin Atlantic website. |
| Cookies are used by these partners to track performance of marketing campaigns and recognise you on third party websites, to ensure marketing messages are as relevant as possible. | In various places across the Virgin Atlantic website. |
To enrich our website content, sometimes we may embed video content from other social media websites such as YouTube or Facebook. As a result, when you visit a page with content embedded, you may be presented with cookies from these websites. Virgin Atlantic has no control or liability over these cookies set, so you should check the relevant third party’s cookie policy for more information.
We also offer a ‘share page’ widget on some of our web pages, where content can be shared easily on the following sites – Facebook, Twitter, MySpace, Delicious and Digg. These sites may set a cookie when you are logged into their service. Virgin Atlantic has no control or liability over these cookies set, so you should check the relevant third party’s cookie policy for more information.
Virgin Atlantic will not use cookies to collect personally identifiable information about you. However, should you choose to disable, reject or block our cookies, some parts of our website will not function fully, or in some cases, our website will not be accessible at all.
For more information on how to control your cookie settings and browser settings, or how to delete cookies on your hard drive, please visit www.aboutcookies.org.
To control the cookies set by our suppliers, or to view their privacy or cookie policies, you can visit their websites directly via the following links:
| Partner link: | Partner link: |
| Google Adwords | Google Tag Manager |
| Google Affiliate Network | Google Analytics |
| Google Optimize | Crazy Egg |