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Our values

How we think, connect and lead at Virgin Atlantic

Virgin Atlantic’s values are Think red, Make friends and Be amazing. They shape the way we work, the way we care for our customers and the way we show up for each other.

You’ll see them in everyday conversations, big decisions, brilliant customer moments and the way our leaders set the tone. They help Virgin Atlantic feel like Virgin Atlantic.

Our values

Wherever you are in your journey with Virgin Atlantic, it’s worth knowing what matters to us. We’re at our best when people bring fresh thinking, build strong relationships and take pride in doing things brilliantly. Our values are how that comes to life.

This page gives you a feel for how we work, how we lead and how our people create moments that matter.

A woman writing on a whiteboard in a modern office

Think red

Fresh thinking. Positive challenge. A better way.

Think red means bringing fresh thinking, positive challenge and the confidence to look for a better way.

It’s about bringing curiosity, confidence and care to what you do. It’s spotting where something could be better and having the courage to say it, shape it and make it happen.

Three Virgin Atlantic crew members smiling as two colleagues greet each other with a hug

Make friends

Trust, warmth and real connection.

Make friends means building trust, working well with others and making people feel valued.

It’s about how we treat each other. It’s the way we listen, support and work across teams to make things feel easier, warmer and more human.

A group of Virgin Atlantic crew members and pilots walking through an airport terminal.

Be amazing

Pride in the detail. Energy in the moment. Care in the outcome.

Be amazing means taking pride in the work, owning your part and helping create brilliant experiences.

It’s about doing work you can be proud of. It’s owning your part, keeping your standards high and creating better experiences for the people around you.

What our values look like in real life

Our values are not saved for big moments. They live in the everyday ones too. They show up in how we think, how we work together and how we keep flying higher.

When plans change

We stay calm, pull together and focus on what needs to happen next.

When someone has an idea

We listen, build on it and give people the confidence to speak up.

When a customer or colleague needs support

We bring warmth, care and clarity to the moment.

When there’s a better way

We ask good questions, think ahead and stay open to what others can add.

When the details matter

We follow through, keep learning and care about the little things as well as the big ones.

When teams need to work together

We share what we know, build trust quickly and make it easier for others to do great work.

Leadership at Virgin Atlantic

Leadership at Virgin Atlantic is not about hierarchy. It isn’t limited to people in leadership roles. It’s about the impact you have on the people around you, every day.

Whether you’re leading a team, owning a project, solving a challenge or supporting a colleague, leadership is how we create positive change together.

Our leaders set the tone for how we experience work. They build trust, help people understand what matters and keep things moving when the answer is not always simple.

See the bigger picture

We make smart, purposeful decisions with the wider view in mind.

That means balancing what matters for our customers, our colleagues and our business, then choosing the right way forward with care and confidence.

It’s how Think red shows up in leadership: fresh thinking, positive challenge and the judgement to make good decisions.

Bring people with you

We build trust through openness, respect and real human connection.

That means listening well, making things clear and helping people feel part of what happens next.

It’s how Make friends shows up in leadership: influence built through trust, not title.

Keep moving forward

We stay curious, steady and positive when things change.

That means asking questions, seeking different perspectives and continually looking for better ways of doing things. We learn as we go, take ownership and keep energy high, even when the path is not straightforward.

It’s how Be amazing shows up in leadership: drive, pride and care in the outcome.

Everyone can lead from where they are

Some of our people lead large teams. Others lead ideas, projects, improvements and moments that matter.

What connects them is a willingness to take ownership, support others and make a positive difference.

That’s the kind of leadership we’re proud to grow at Virgin Atlantic.

Want to meet the people setting the direction?

Get to know Virgin Atlantic’s leadership team and the roles they play in shaping our business.

Meet our leaders

Does this feel like your kind of place?

If you like fresh thinking, strong teamwork and doing work you can be proud of, you’ll recognise a lot here.

Our values shape how we work, how we make decisions and how we support each other to do brilliant things for our customers.

This is a place for people who care about how things are done, not just what gets done.

Virgin Atlantic values and leadership FAQs

Virgin Atlantic’s values are Think red, Make friends and Be amazing. They shape the way we work, lead and show up for each other.

Think red means bringing fresh thinking, positive challenge and the confidence to look for a better way.

Make friends means building trust, working well with others and making people feel valued.

Be amazing means taking pride in the work, owning your part and helping create brilliant experiences.

Leadership at Virgin Atlantic is about the impact people have on those around them. Our leaders set the tone, build trust, create clarity and help people do their best work.

Virgin Atlantic’s values shape leadership by guiding how people make decisions, build trust and keep moving forward. Leaders bring the values to life through the way they listen, act and support others.

Yes. Leadership can mean leading a team, an idea, a project, an improvement or a moment that matters. It’s about taking ownership, supporting others and making a positive difference.

Our values help you understand how we work and what kind of culture you could be joining. They give you a clearer sense of how people think, connect and lead here.

Ready to find your place at Virgin Atlantic?

If our values feel familiar, we’d love you to explore where you could make your mark.

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