Salary: Competitive per annum
Hours: 37.5 per week, Monday to Friday
Location: Flexible working with up to 3 days a week in our VHQ, Crawley
Contract: Permanent
Closing Date: 6th December 2024
This role is crucial for Virgin Atlantic's marketing success. It involves planning and optimizing global media investment across all channels. The candidate needs knowledge of traditional and digital media, as well as strong leadership skills. They will develop and implement media strategies that align with marketing objectives to reach target audiences effectively.
Work with cross-functional teams and external media agencies to plan, optimize, and evaluate media campaigns across various channels, including digital, TV, radio, print, out-of-home, and social. Use data insights, audience behaviour, and market trends to ensure effective media plans. Drive media performance and achieve maximum ROI. Analyse complex data sources to improve media efficiency. Manage annual media budgets and leverage emerging technologies for impactful media campaigns. Strong analytical and communication skills required. Manage multiple projects simultaneously. Deep understanding of traditional and digital media channels. Stay updated on media trends and emerging platforms for a competitive and innovative media strategy. Virgin Atlantic excels in media strategies through a combination of media expertise, creative thinking, data analysis, and business skill.
- Develop and implement media strategies that align with marketing objectives and target audiences.
- Plan, optimize, and evaluate media campaigns across various channels, including digital, TV, radio, print, out-of-home, and social.
- Leverage data insights, audience behaviour, and market trends to ensure effective media plans.
- Drive media performance and ensure investments deliver maximum value.
- Analyse intricate data sources to boost media efficiency.
- Manage annual media budgets
- Capitalize on data and new technologies to elevate media campaigns.
- Keep up-to-date with the latest media trends, emerging platforms, and new technologies.
- Collaborate with cross-functional teams and external media agencies.
Experience gained within a Leading Media Agency & worked across multiple accounts
Proven experience in media strategy and execution, with significant expertise in above-the-line (ATL) and digital media channels.
Experience in handling substantial media budgets of and delivering significant value.
Strong analytical skills with experience in media audits, econometric analysis, and performance data interpretation.
Experience with first-party data integration into media campaigns using platforms like Adobe or similar.
Ability to manage and collaborate with multiple teams and collaborators to ensure successful, high-impact campaign delivery.
Up-to-date knowledge of emerging media channels, tools, and technologies.
Demonstrated ability to drive innovation and improve campaign performance.
Strong leadership skills and the ability to build strong cross-functional relationships.
Ability to manage multiple projects simultaneously, keeping engagement and output high.
If this sounds like you, and you would like to be on this exciting journey, we would love to hear from you!
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Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.
To make your journey with us accessible and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, ([email protected]) feeling confident that we’ve got your individual considerations covered.