Manager – Brand Partnerships & Activation

At Virgin Atlantic, we believe everyone can take on the world. Our purpose is to become the most loved travel company – for our customers and our people. As we enter an exciting new chapter, we’re tapping into our entrepreneurial spirit and relentless drive for innovation to challenge the status quo in everything we do.

We’re on the lookout for a dynamic and commercially-minded Marketing Manager, Brand Partnerships Activation to join our forward-thinking team. This is a high-impact role where you’ll work with world-renowned travel partners and destinations, creating global partnerships that elevate both the Virgin Atlantic and Virgin Atlantic Holidays brands.

You’ll be responsible for shaping and executing the global strategy for our travel partners – from tourism boards and destinations to theme parks, hotels, and other Virgin Travel companies. Managing budgets of £5–8 million, you’ll lead senior-level engagements with government and C-suite stakeholders, crafting partnerships that deliver value and create competitive brand advantage.

• Create and lead annual strategic plans for top-tier global partners that align with our brand and commercial goals.

• Build a robust partnership framework to prioritise activity and maximise ROI.

• Deliver industry-leading campaigns across all channels – direct and indirect – ensuring measurable impact through KPIs.

• Champion Virgin Atlantic in new route working groups, contributing strategic marketing insight to unlock commercial success.

• Foster powerful relationships with high-level stakeholders (Govt Minister / CMO level) to drive value and preference for our brand.

• Identify, engage, and activate new global partners that support our commercial priorities and elevate brand awareness.

• Represent Marketing at key global travel events, positioning Virgin Atlantic as the most desirable partner in the industry.

• Collaborate with internal marketing teams and Virgin Group (VCo) to align partnership activities with wider brand and business strategies.

• Lead the partner income process and ensure every pound invested drives the best possible return.

• Support and coach team members to deliver exceptional work and maintain high-performance standards.

We’re looking for someone who’s passionate about partnerships, driven by results, and thrives on building meaningful relationships. 

You’ll also bring:

• A degree or equivalent experience in marketing, business, or related field.

• Strong commercial acumen and a strategic mindset, with the ability to re-prioritise quickly and make budget decisions for maximum impact.

• Proven track record across diverse marketing disciplines – digital, CRM, sponsorship, activations, social and more.

• Experience designing and embedding marketing processes that support transformational growth.

• Outstanding relationship-building and stakeholder management skills.

• Confidence operating in matrix organisations, with experience influencing senior internal and external stakeholders.

• A collaborative leadership style with the ability to coach teams to deliver outstanding results.

• Proficiency in MS Office – especially Excel, PowerPoint, and Word.

If this sounds like you, and you would like to be on this exciting journey, we would love to hear from you! 

Be yourself - Our differences make us stronger

Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At Virgin Atlantic we believe everyone can take on the world - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion or beliefs. We celebrate difference, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.

 

To make your journey with us accessible, and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, ([email protected]) feeling confident that we’ve got your individual considerations covered.

You'll be assessed against our values for a selection of your interview process, learn more about them here: Our Values

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