PR Manager

At Virgin Atlantic, we're more than just an airline—we're a brand that reimagines the way people experience travel. With a bold vision to become the most loved travel company, we thrive on challenging the status quo, pushing the boundaries of aviation, and celebrating individuality every step of the way.

As PR Manager, you’ll be the driving force behind Virgin Atlantic and Virgin Atlantic Holidays' consumer and corporate public relations. From crafting impactful campaigns to managing media engagement, you’ll ensure our narrative consistently reflects our ambition, values, and brand identity.
This role blends strategy with creativity, requiring you to lead proactive storytelling initiatives and manage both high-profile campaigns and responsive media relations. You’ll work closely with internal teams—Marketing, Internal Communications, and Social Media—to deliver integrated campaigns that elevate brand preference and reputation.
You’ll also support our dual ambitions of becoming the UK’s second flag carrier and an industry leader in sustainability, ensuring our story reaches and resonates with the right audiences, from customers to stakeholders to the media.

• Develop PR Strategy: Shape and execute consumer and corporate PR strategies that align with our commercial priorities and brand positioning.
• Campaign Leadership: Plan and deliver compelling, cross-functional campaigns, creating stories that inspire and gain positive media traction.
• Media Relations: Lead stakeholder media opportunities, interviews, and relationship-building to amplify our presence in key publications and in AI search
• Crisis & Reputation Management: Advise senior stakeholders on media strategy, manage issues, and support crisis response to safeguard brand reputation.
• Collaboration & Innovation: Work with the wider Communications, Social, and Marketing teams to share insights, align messaging, and fuel creative ideation.
• Performance Tracking: Set measurable press coverage goals, monitor results, and adapt strategy as needed to maximize impact.
• Strategic Contribution: Play a key role in shaping the three-year comms plan and supporting the delivery of our company strategy.

We're looking for a creative, strategic communicator who can think big, act fast, and lead with flair.
• Degree educated, ideally in English, Business, or a related field.
• Strong client-side PR and communications experience in a dynamic, fast-paced environment.
• Exceptional writing and storytelling ability with a keen sense for translating complex topics into compelling, accessible content.
• Confident networker with first-class interpersonal skills and a collaborative mindset.
• Proven project manager, comfortable delivering high-quality output under pressure and to tight deadlines.

Virgin Atlantic are committed equal opportunities employers and positively encourage applications from suitably qualified and eligible applicants regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Diversity brings strength which is why we strive to provide an inclusive environment where individuality is celebrated, and we can ignite the potential of our forward-thinking mix of people.

Please be aware as part of our recruitment process we may look to use a variety of resourcing tools to help us understand your skills and experience in relation to the role you have applied for. These may include application questions, video interviews or online testing. Please feel free to contact us at [email protected] if there are any reasonable adjustments to our process that you would like us to consider, for example use of hearing loops, sign language interpreter etc. Please don’t hesitate to reach out if there are any issues preventing you from being at your best during your application or assessment process. Any issues raised after your assessment is completed or once a decision has been made will be too late for us to consider within our process.