Digital Acquisition Specialist

Location: Hybrid - 3 days at VHQ, Crawley

Hours: Full Time, 37.5 hours per week. Monday to Friday

Contract Type: 12 months’ Fixed Term Contract / Secondment

Salary: Competitive

Closing Date: 5^th February 2025

At Virgin Atlantic Airways, we believe that everyone can take on the world, and it's our vision to become the most loved travel company. As we embark on this next exciting stage of our journey, we’re harnessing our spirit of entrepreneurship and innovation to challenge the status quo.

This is your opportunity to join our Digital Acquisition team — helping shape the future of how we attract and engage customers across the globe.

As a Digital Acquisition Specialist, you’ll lead the charge in driving new customer growth through paid media channels, including PPC, affiliates, and aggregators.
You’ll jointly manage a multi-million-pound budget, ensuring every click and conversion delivers against our digital-first ambition and long-term growth strategy.

You’ll plan, implement, and evaluate direct acquisition campaigns — optimising for performance, quality, and ROI — while collaborating across global regions to deliver best-in-class digital marketing excellence.

• Lead our direct response marketing strategy across paid search, affiliates, aggregators, rewards, and online travel agents
• Manage and optimise our partnerships with Skyscanner, Kayak, and other key performance platforms
• Oversee paid media campaigns across UK, US, and Rest of World (ROW), ensuring alignment with commercial goals and maintaining target ROAS
• Deliver localised, translated media plans tailored to regional markets and customer behaviours
• Drive collaboration with the Commercial and eCommerce teams to integrate insights into strategic decision-making
• Lead the development and integration of our new attribution platform, leveraging insights to refine our media mix
• Build and maintain a process for capturing and sharing competitor data and market intelligence
• Champion best practice across regions, ensuring digital marketing excellence is embedded globally
• Own the traffic demand request process, including paid media.
• Support customer journey mapping across all digital touchpoints, optimising from awareness to conversion

You’re curious, commercially aware, and excited by how performance marketing drives growth. You’re motivated by data, enjoy problem-solving, and want to build hands-on experience across PPC and affiliate marketing in a fast-moving, global business.

You’re keen to learn how campaigns are planned, launched, optimised, and scaled — and you’re excited by the idea of seeing the impact of your work in real time.

• A degree (or equivalent experience) and a genuine interest in performance marketing
• Exposure to PPC or affiliate marketing through internships, placements, university projects, or self-driven learning
• An analytical mindset and confidence working with data and insights
• Curiosity about how search, partners, and platforms work together to drive acquisition
• An interest in campaign optimisation, testing, and continuous improvement
• Strong communication skills and the confidence to ask questions and share ideas
• Energy, curiosity, and a desire to learn and grow

If you’re looking to start your career in performance marketing, develop hands-on PPC and affiliate skills, and help shape how people discover and book travel with Virgin Atlantic, we’d love to hear from you.

Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.

To make your journey with us accessible and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, ([email protected]) feeling confident that we’ve got your individual considerations covered.

At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit. Want to learn more? Click here