I’m one of two copywriters at Virgin Atlantic, and every day is different. One day I’ll be thinking up lines for our next ad campaign, the next crafting an email to help customers understand which Covid documents they’ll need to fly. From radio scripts to boarding announcements, award speeches to social posts, there are so many aspects of our business where the words we choose make such a difference. We even name our planes! At Virgin Atlantic, we’re known for our distinct tone of voice, so it’s really important that everything we put out in the world expresses that unique personality. One of the best parts of my job is teaching people from all around the business how to use our tone of voice guidelines in their own writing,

We’re an iconic brand, and I always feel super proud telling people that I work for Virgin Atlantic, because there’s that instant recognition. Behind the glam though, it’s an incredibly personal and inclusive place to work, and it’s the people that make it so great.

We’ve always been known for being game changers. But since the pandemic, I’ve really noticed a renewed drive to do things differently and return to the skies even better, which is so exciting.

For a company that’s almost in its 40’s, there’s still so much passion – for our customers, our people and our business

There have been loads, from working on big ad campaigns to helping launch new routes and aircraft. Any time we get feedback from our people or customers about something I’ve written (like when they snap our menus or seatback content for their socials) is especially rewarding, as it’s not something people often consciously notice. Presenting at a cross-industry user experience and content event in Brighton to an audience of experts – including lead writers from UK Gov – was nerve-wracking, but made me feel very proud. The question and answer part went on for over half an hour – so they must have found it interesting.

Willingness to listen, learn, and try new things, and having the confidence to put yourself out there.